[1]
Surikhan, U., Panyapan, W., Kamkankaew, P., Thanitbenjasith, P., Limpiangkanan, P. and Kaewma, K. 2019. Enhancing purchase intention through marketing activities and brand equity: An exploration of local brand coffee bar in Thailand. Global Journal of Business, Economics and Management: Current Issues. 9, 1 (Mar. 2019), 8–15. DOI:https://doi.org/10.18844/gjbem.v9i1.1363.