Enhancing purchase intention through marketing activities and brand equity: An exploration of local brand coffee bar in Thailand. Global Journal of Business, Economics and Management: Current Issues, [S. l.], v. 9, n. 1, p. 8–15, 2019. DOI: 10.18844/gjbem.v9i1.1363. Disponível em: https://un-pub.eu/ojs/index.php/gjbem/article/view/1363. Acesso em: 23 jul. 2024.