U. Surikhan, W. Panyapan, P. Kamkankaew, P. Thanitbenjasith, P. Limpiangkanan, and K. Kaewma, “Enhancing purchase intention through marketing activities and brand equity: An exploration of local brand coffee bar in Thailand”, GJBEM, vol. 9, no. 1, pp. 8–15, Mar. 2019.