https://un-pub.eu/ojs/index.php/gjbem <p align="justify"><strong>Global Journal of Business, Economics and Management: Current Issues (GJBEM)</strong> is an international, multi-disciplinary, peer-refereed journal which aims to provide a global platform for professionals working in the field of business, economics, management, accounting, marketing, banking and finance and scholars and researchers to share their theoretical, empirical and practical knowledge on current issues in the area of business, economics and management.</p> <p><strong>Basic Rules</strong></p> <p>1) The Author of the correspondence must be one of the <strong>article authors</strong>. Other than the authors, no one else can submit the article. <strong>It is immediately rejected</strong>.</p> <p>2) Make sure that issues about publication ethics, copyright, authorship, figure formats, data, and reference formats have been appropriately considered.</p> <p>3) Ensure that all authors have approved the content of the submitted manuscript. Once a manuscript has been submitted, no author changes, additions, or reductions can be made. In that case, the manuscript will be <strong>rejected at any stage</strong>.</p> <p>4) An author can publish a maximum of two articles per year.</p> <p>5) Manuscripts submitted to the GJBEM Journal should neither have been published before nor be under consideration for publication in another journal or conference.</p> <p>6) An article can have a maximum of six (6) authors.</p> BIRLESIK DUNYA YENILIK ARASTIRMA VE YAYINCILIK MERKEZI en-US Global Journal of Business, Economics and Management: Current Issues 2301-2579 <p><strong>The Global Journal of Business Economics and Management: Current Issues </strong>is an open-access journal. The copyright holder is the author or authors. Licensee: Birlesik Dunya Yenilik Arastirma ve Yayincilik Merkezi, North Nicosia, Cyprus. All articles can be downloaded free of charge. Articles published in the Journal are Open-Access articles distributed under the <a href="https://creativecommons.org/licenses/by/4.0/">CC-BY license [Attribution 4.0 International (CC BY 4.0)].</a></p> https://un-pub.eu/ojs/index.php/gjbem/article/view/9790 <p>The growing accumulation of used vehicles has intensified global concerns regarding unused waste, particularly end-of-life tires. A major challenge in existing recycling practices lies in the contamination of tire granules with residual rubber, which limits their transformation into clean and economically valuable secondary materials. This study addresses this gap by examining an innovative technology designed to convert contaminated granules into a reusable raw material suitable for multiple industrial applications. The research specifically explores the integration of these granules into the production of gym mats as an alternative to their conventional use in artificial turf systems. Life cycle analysis was employed to compare the environmental performance of the proposed process with existing practices. The findings indicate a notable reduction in environmental burdens when granules are repurposed as additives in mat production. To evaluate long-term sustainability, the study also analyzed the financial feasibility of the recycling system through cost-benefit analysis and derived economic performance indicators from the life cycle results. The outcomes demonstrate that the process yields favorable economic returns and supports the long-term viability of the technology. These results suggest that the valorization approach can be effectively replicated in various contexts and scaled with supportive policy measures, offering a pathway toward more sustainable management of tire waste.</p> <p><strong><em>Keywords</em>:</strong> circular economy; cost-benefit analysis; environmental assessment; recycling technology; tire waste management</p> Takwa Abdallah Slim Mahfoudh Copyright (c) 2025 Takwa Abdallah, Slim Mahfoudh http://creativecommons.org/licenses/by-nc-nd/4.0 2025-07-30 2025-07-30 15 2 57 67 10.18844/gjbem.v15i2.9790