Chivu RG, Stoica I, Orzan M-C, Radu A-V. New trends in marketing mix strategies for digital consumer behaviour. PROSOC [Internet]. 2018 Sep. 13 [cited 2024 Nov. 24];5(2):89-95. Available from: https://un-pub.eu/ojs/index.php/pntsbs/article/view/3658