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The aim of this paper is to gain an insight into the professional development of Croatian primary education teachers when it comes to informing about media literacy at their County Councils of Experts (CCE) from the perspective of senior advisors for primary education. Five senior advisors were interviewed, and they pointed out that media literacy has sometimes been the topic at the councils, but they consider that it should be more often discussed. The results show that Croatian teachers mostly get information about the theoretical background and present examples of good practice. There are a lot of improvements which might be carried out to encourage media literacy. The results suggest anticipating greater importance to media literacy and the recognition of its importance by the Croatian authorities. Croatian primary education teachers are poorly informed about media literacy at their CCE. These results can be a starting point for further research.
Keywords: Councils of experts, media literacy, primary teachers, senior advisors, professional development.
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