Web design for user experience: Virgin America web site case study

Main Article Content

Abstract

Web usability is the ease of use of a website. Some goals of usability are the presentation of information and choices in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas. On the other hand, user experience is something more than usability. It includes each and every experience that the users have while using the service. And of course, usability rules affect the user experience. In this study, understanding the principles of user-centered design and how it improves user experience is the main purpose. For this aim, https://www.virginamerica.com, which is the web site that gained the two thousand sixteen Best User Experince award from The Webby Awards, has been studied as a case study. 


 


Keywords: web design, user experience, Virgin America.


 


 

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How to Cite
Web design for user experience: Virgin America web site case study. (2018). Global Journal of Design Art and Education, 7(4), 107–113. https://doi.org/10.18844/gjae.v7i4.3058
Section
Design and Arts