Somewhere beyond hyper-reality
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Abstract
According to Baudrillard, the reality has changed and turned into a reality simulation, namely a hologram. It is this transformation that made Baudrillard say ‘God is not dead, he has become hyper-real’ in response to Nietzsche’s ‘God is dead’ discourse. Kevin Robins, who states that the deference of the object by image, the rejection of the object is a postmodern discourse, suggests that this expresses a meaningful disengagement from modernist aesthetics, which corresponds to the age of mechanical production. By the 1990s, with the addition of disengagement between object and image to the changing perception of reality and truth, a new field of play was opened for the artist. Information and image bombardment started to defer postmodernism and the doors of a new period in the art are opened slightly. Currently, we are at a point beyond the reality, into which the one that is reproduced countless times is transformed, in other words, beyond the hyper-reality that makes the image in the hologram exist.
Keywords: Digitalisation, reality, hyper-reality, image, hologram, post-1990s.
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