The exhibition design in the face of complexity: For a semio-pragmatic approach of enunciation
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Abstract
The exposition always allows us to ‘see’ and ‘know’ as much as it explains through the installation how to ‘interact’ and ‘make signify’ its combinatory. It invites the visitor to venture into a process-based experience of constant scavenge into the depths of the meaning to finally lead him, throughout the meeting, to discover its semantic code. The exhibition is, therefore, perceived as a spatial-media engineering work; a spatial rhetoric where the communication's efficiency is reliant on the attractive and expressive performance of the processes and mediums, by which, it condenses its statements, forges its phrases and includes its visitor-reader. Speech setting, course setting, editing games, articulation, situations, signification and interaction, evocation and provocation, etc., will thus be perceived as instruments and materials of a particular language as well as tools of spatial-media strategies.
Keywords: Exhibition, complexity, design process, spatio-media, enunciation.
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