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The usage of emerging social and digital applications is growing rapidly among the current generation of students and academics, and researchers started exploring their effectiveness in enhancing students’ creativity. However, examining the most effective criteria for evaluating digital-media-enhanced creativity in art and design still needs further exploration. This pilot study seeks to develop a framework to assess students’ creativity and another framework to assess the effectiveness of multimedia-based teaching approaches in art and design educational contexts. Sixteen design instructors participated in a survey, which aimed to identify their experiences with multimedia-based pedagogy as a potentially effective approach in fostering students’ creativity as well as educators’ innovation in teaching. The paper identifies and ranks the criteria, which they thought are effective in assessing digitally-stimulated creativity in each field of graphic design. The ultimate goal is to provide educators with a set of evaluation criteria to guide the appropriate teaching and assessment of digital creativity.
Keywords: Creativity, multimedia, pedagogy, innovation, digital creativity.
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