The impact of textile coloration technologies on fashion design
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Abstract
This study aimed to investigate the role of textiles' coloration technological aspects adopted by fashion designers in their jobs. This study's objectives are to analyze and describe the nature of fashion designers’ adoption of textile coloration techniques to develop significant designs and brand identity. Five Famous high-end fashion design brands were studied to test the research hypothesis that coloration technology would form unique fashion design trends or brand identities. Images, Data, and information relevant to these fashion designers were analyzed and compared. This study found that several prominent, high-end fashion designers have employed the tie-dye coloring process frequently and differently. Some designers have depended on this method to establish a strong sense of identity for their brands. Since the term Tie-dye has been applied to all of its patterns, the process itself may be effectively used to sell the product. These findings suggest that tie-dye, as a coloring method, is a flexible method in the field of fashion design. It is recommended to build on this research by looking at further textile coloring techniques and their effects on the apparel and fashion industries.
Keywords: Consumer; dye; fashion; print; textiles; tie-dye; trend
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