The use of marketing in human resource management

Abstract

One of the decisive factors of the long-term functioning and effectiveness of any company business is human resources. The article discusses the approaches and insights on human resources management through the eyes of various authors and explains that human resources are not linked only to the field of management but also in areas such as planning, searching, selection, evaluation, motivation, training, remuneration and of course the release of human resources. The globalized market sharpens competition and human resources management can decide if the company stands on the side of winners. The aim of the article is to assess how companies in the Slovak economy cope with the challenges raised by human resources. Based on the realized survey aimed at identifying the current level of human resources management in organizations operating in Slovakia for the years 2010 - 2012 will analyze and evaluate the current status level of human resources. The gaps in research problems will be identified and will be provided recommendations for improvement of activities related to human resources and enhancing the competitive position of the company through personnel marketing tools. A personnel marketing is used primarily for search and retrieval quality people, their stabilization and strengthening their solidarity with the company. An application of personnel marketing leads to specific staff and corporate culture.

Keywords: Human resource, Recruitment of employees, Personnel marketing;