Money attitude – A review with an Indian perspective
Article Sidebar
Main Article Content
Abstract
Abstract
Money plays an important role in consumer society. The perception of money determines the attitude toward money and in turn determines the behaviour of a person in situations involving money. The objective of this paper is to review and understand different conceptualities of money attitude, especially with India. It also establishes a new conceptualisation of money attitude. This paper provides the exploratory research design, and qualitative research is conducted to develop a behavioral conceptualisation of money attitude. This is a conjectural study constructed on the analysis of various notions on money attitude in literature. The contemporary conceptualisation of money attitude has been developed by comprehensive examination of descriptions and characterisations of money attitude. The novel and contemporaneous proposition of money attitude provides an imperative foundation for research on money and attitude towards money and stipulates a fundamental start point for pragmatic research.
Keywords: Money, money attitude, contemporary conceptualization, Indian perspective.
Downloads
Article Details
The Global Journal of Business Economics and Management: Current Issues is an open-access journal. The copyright holder is the author or authors. Licensee: Birlesik Dunya Yenilik Arastirma ve Yayincilik Merkezi, North Nicosia, Cyprus. All articles can be downloaded free of charge. Articles published in the Journal are Open-Access articles distributed under the CC-BY license [Attribution 4.0 International (CC BY 4.0)].