Web design for user experience: Virgin America website case study
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Abstract
Abstract
Web usability is the ease of use of a website. Some goals of usability are the presentation of information and choices in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas. On the other hand, user experience is something more than usability. It includes each and every experience that the users have while using the service. And of course, usability rules affect the user experience. In this study, understanding the principles of user-centred design and how it improves user experience are the main purpose. For this aim, https://www.virginamerica.com, which is the website that gained the 2016 Best User Experience Award from The Webby Awards, has been studied as a case study.
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