The relationship between individual innovativeness and belonging to different generations

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Asta Savanevičienė
Gita StatnickÄ—

Abstract

Abstract


 


This article, applying the cohort perspective, which views generations simply as collections of people born in a given period of time, analyses the relationship between individual innovativeness and belonging to different generations. The article provides the generation conception, gives a short overview of generational diversity, focuses on generational differences, discusses theoretical aspects of individual innovativeness and analyses individual innovativeness among the representatives of four generations: the Baby Boomers, the Generation X, the Generation Y and the Generation Z.


 


Keywords: Generation, the Baby Boomers, the generation X, the generation Y, the generation Z, individual innovativeness.

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How to Cite
SavanevičienÄ—, A., & StatnickÄ—, G. (2020). The relationship between individual innovativeness and belonging to different generations. Global Journal of Information Technology: Emerging Technologies, 10(2), 87–97. https://doi.org/10.18844/gjit.v10i2.4708
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