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A website is needed by the government as one of the e-governmentâ€™s media on public service. This study aimed to determine the effectiveness of the website provided by the special region of Yogyakartaâ€™s provincial government as e-government media on public services. This research used descriptive qualitative design through the analysis results of interviews, observations and documentation. The findings showed that the Provincial Government had determined the audience. The content has tried to serve some needs. The two-way interaction fits the needs of the audience but not fast response. A website is easy to use but there are weaknesses, such as upgrade efforts, creative ideas and innovations. From their aspects, the website of the Provincial Government of Yogyakarta, Indonesia has not been fully effective as an e-government media on public services. For improvement, the special region of Yogyakartaâ€™s provincial government should always continue making innovation to its website following the audienceâ€™s needs with the aim to make it more interesting and valuable.
Keywords: Effectiveness, website, e-government.
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