Management in the Hypermodernity

Abstract

This study will discuss the transformation to a new paradigm of management in a world of volatility, uncertainty, complexity and ambiguity, also called VUCA world, which greatly affects organisations that face external and internal changes and struggle between old and new management philosophies. Organisations with path dependencies on trivial assumptions reach their limits in a VUCA world so that they have to rethink their future vitality. Conventional management approaches interpret companies as easy handling machines with obvious behaviour. In this context, mono cultural companies are pastorientated, too rigid and less able to learn from experiences, and adapt accordingly with a lack of creativity and innovation. There are several proposals to reinvent organisations such as living systems that have evolutionary purpose. This explorative literature review presents the relational management approach in hypermodernity that is based on systemic-relational assumptions as this proposal is characterised by high sensitivity for complex fields, such as big data. This leads to an iterative learning process design of enabling and empowering management of capabilities towards handling multioptions and contingent environments in the digital age.

Keywords: Complexity, hypermodernity, management, process design