A study on the sustainability of traditional culture through the use of media platforms

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Published: Nov 25, 2023
DOI: https://doi.org/10.18844/gjs.v13i2.9152

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Jee Hyun Lee
Han yang University, Seongdong-gu, Seoul, Republic of Korea,
Ji Young Yoo
Korea National Sport University, Songpa-gu, Seoul, Republic of Korea
Yeon Soo Kim
National University of Engineering (UNI)-Faculty of Civil Engineering (FIC) Department of Road and Geomatic (ITS-Policy), Lima, Peru

Abstract

Some changes have occurred due to the era of COVID-19 (Coronavirus disease),  which has resulted in a change in consumer culture behavior. In particular, the use of Over-the-top platforms, and low-cost pay-TV services has increased. Also, K-Dramas (Korean-Dramas) are related to the specificity and closeness of East Asia, where the Korean Wave first appeared and caused cultural proximity. The purpose of this study was to investigate the spread of traditional culture and the economic effect of traditional culture. This article aimed to propose a different way of looking at culture.  The study tried to analyze the correlation between the squid game and the K-drama Over-the-top platform, with questionnaires, and storytelling, with 143 participants.  The results indicate the rapid evolution of individual media use as a result of the expansion of other Over-the-top platforms.


Keywords: Cheoyongmu; Korean wave; media platform; squid game; traditional culture

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How to Cite
Lee, J. H., Yoo, J. Y., & Kim, Y. S. (2023). A study on the sustainability of traditional culture through the use of media platforms. Global Journal of Sociology: Current Issues, 13(2), 84–101. https://doi.org/10.18844/gjs.v13i2.9152
Issue
Vol. 13 No. 2 (2023): November
Section
Articles
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Author Biography

Yeon Soo Kim, National University of Engineering (UNI)-Faculty of Civil Engineering (FIC) Department of Road and Geomatic (ITS-Policy), Lima, Peru

He was studied Public administration (BA). He was studied Urban, Local Administration (MA), He was studied Public Policy (Ph.D), and He was teaching at University of Kun-dong Department of public policy. Who is a tenured professor (1998~ 2012). He has experience as an international exchange professor in Bayreuth University, Germany. Department of International Ph. D Program ( 2012~2014). Recently, as a policy adviser, to international cooperation service Cambodia, & Peru, from 2015 to 2020. Also, He is teaching as a principal professor Faculty of Civil Engineering Department of Road and Geometric. UNI-FIC, Peru. He is interesting studied  ITS & smart city Management and regulation policy, etc.