CSR reporting in specific conditions of Slovak Republic
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Abstract
Nowadays, corporate social responsibility is an immanent part of strategic management theory and practice because only by its implementation it is possible to create a sustainable competitive advantage. But many companies (mostly small and medium) do not know how to communicate effectively their CSR activities. This fact results to the absence of estimated CSR benefits and following disillusion in relation to the CSR concept implementation. Possible way how to eliminate this unfavorable situation is to define and subsequently use the most valuable dimensions of CSR from the point of view of local consumers. Local view is important mainly because of socio-psychical and cultural specifics of consumers which impact on buying decision making and loyalty cultivation was confirmed in research provided by Geert Hofstede. According to mentioned, the goal of the realized survey, whose outputs are presented in this article, was to identify these dimensions of CSR report in the scope of Slovak consumer's perception. Based on the achieved information there are also formulated recommendations for CSR reporting dimensions usage as a tool of competitive advantage in the conclusion.
Keywords: CSR; CSR report; CSR reporting; corporate social responsibility; consumer preferences
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Kliestikova, J. (2017). CSR reporting in specific conditions of Slovak Republic. New Trends and Issues Proceedings on Humanities and Social Sciences, 3(4), 159–167. https://doi.org/10.18844/prosoc.v3i4.1544
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References
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De Villiers, C. & Marques, A. (2016). Corporate social responsibility, country-level predispositions and the consequences of choosing a level of disclosure. Accounting and Business Research, 46 (2), 167-195.
Dhaliwal, D. S., Li, O. Z. & Tsang., A. (2011). Voluntary nonfinancial disclosure and the cost of equity capital: The initiation of corporate social responsibility reporting. Accounting Review, 86 (1), 59-100.
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Hraskova, D. & Bartosova, V. (2014). Managerial reporting: A flexible tool for managing transport company. SSR 2014 - 2nd International conference on social sciences research, Hong Kong, In: Advances in Social and Behavioral Sciences, 5, 97 – 100.
Jiang, W. Y., Wong, J. K. W. (2016). Key activity areas of corporate social responsibility (CSR) in the construction industry: A study of China. Journal of Cleaner Production, 113, 850-860.
Krizanova, A., Masarova, G., Buc, D. & Kolencik, J. (2014). Marketing research as a tool of customers' contentment determination. ICESS 2014 - 2nd International conference on economics and social science, Shenzen, China. Advances in Education Research, 61, 92-97.
Krizanova, A., Masarova, G., Stefanikova, L. & Rypakova, M. (2015). Building a brand in the context of sustainable development. ICMEMI 2015 - International conference on management engineering and management innovation (proceedings), Changsha, China, In: AEBMR-Advances in Economics Business and Management Research 3, 79-84.
Lehutova, K., Krizanova, A. & Kliestik, T. (2013). Quantification of equity and debt capital costs in the specific conditions of transport enterprises. 17th International Conference on Transport Means (proceedings), Kaunas, Lithuania, 258-261.
McWillimas, A. & Siegel, D. (2000). Corporate social responsibility and financial performance: Correlation or misspecification? Strategic Management Journal, 21 (5), 603-609.
Musova, Z. (2012). Environmental aspects of social marketing. Ekonomicko-manazerske spectrum, 6 (2), 57-65.
Palazzo, G. & Richter, U. (2005). CSR business as usual? The case of the tobacco industry. Journal of Business Ethics, 61 (4), 387-401.
Porter, M. E. & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, 80 (12), 56-79.
Reverte, C. (2016). Corporate social responsibility disclosure and market valuation: Evidence from Spanish listed firms. Review of Managerial Science, 10 (2), 411-435.
Roca, L. C. & Searcy, C. (2012). An analysis of indicators disclosed in corporate sustainability reports. Journal of Cleaner Production, 20 (1), 103-118.
Siegel, D. S. & Vitaliano, D. F. (2007). An empirical analysis of the strategic use of corporate social responsibility. Journal of Economics & Management Strategy, 16 (3), 773-792.
Stefanikova, L., Moravcikova, K. & Nadanyiova, M. (2015). Corporate social responsibility as a rource of competitive advantage in enterprises of the Slovak Republic. ICESS 2015 - 3rd International Conference on Economics and Social Science, Paris, France. Advances in Education Research 86, 168-173.
Szczepankiewicz, E. I. & Mucko, P. (2016).CSR reporting practices of Polish energy and mining companies. Sustainability, 8 (2), 704-720.
Tate, W. L., Ellram, L. M. & Kirchoff, J. F. (2010). Corporate social responsibility reports: A thematic analysis related to supply chain management. Journal of Supply Chain Managemant, 46 (1), 19-44.
Tokarcikova, E. & Ponisciakova, O. (2014). The methods of reporting and evaluation of the results of corporate social responsibility. Ekonomicko-manazerske spectrum, 8 (1), 41-47.
Ceniga, P. & Sukalova, V. (2015). Sustainable development of transport logistics in the process of globalization. 19th International Conference on Transport Means (proceedings), Kaunas, Lithuania,. 500-504.
Chen, S. & Bouvian, P. (2009). Is corporate responsibility converging? A comparison of corporate responsibility reporting in the USA, UK, Australia and Germany. Journal of Business Ethics, 87, 299-317.
Chlebikova, D. (2015). Business and competitive environment in the Slovak Republic. Ekonomicko-manazerske spectrum, 9 (1), 16-20.
De Villiers, C. & Marques, A. (2016). Corporate social responsibility, country-level predispositions and the consequences of choosing a level of disclosure. Accounting and Business Research, 46 (2), 167-195.
Dhaliwal, D. S., Li, O. Z. & Tsang., A. (2011). Voluntary nonfinancial disclosure and the cost of equity capital: The initiation of corporate social responsibility reporting. Accounting Review, 86 (1), 59-100.
Font, X., Guix, M. & Bonilla-Priego, M. J. (2016). Corporate social responsibility in cruising: Using materiality analysis to create shared value. Tourism management, 53, 175-186.
Hraskova, D. & Bartosova, V. (2014). Managerial reporting: A flexible tool for managing transport company. SSR 2014 - 2nd International conference on social sciences research, Hong Kong, In: Advances in Social and Behavioral Sciences, 5, 97 – 100.
Jiang, W. Y., Wong, J. K. W. (2016). Key activity areas of corporate social responsibility (CSR) in the construction industry: A study of China. Journal of Cleaner Production, 113, 850-860.
Krizanova, A., Masarova, G., Buc, D. & Kolencik, J. (2014). Marketing research as a tool of customers' contentment determination. ICESS 2014 - 2nd International conference on economics and social science, Shenzen, China. Advances in Education Research, 61, 92-97.
Krizanova, A., Masarova, G., Stefanikova, L. & Rypakova, M. (2015). Building a brand in the context of sustainable development. ICMEMI 2015 - International conference on management engineering and management innovation (proceedings), Changsha, China, In: AEBMR-Advances in Economics Business and Management Research 3, 79-84.
Lehutova, K., Krizanova, A. & Kliestik, T. (2013). Quantification of equity and debt capital costs in the specific conditions of transport enterprises. 17th International Conference on Transport Means (proceedings), Kaunas, Lithuania, 258-261.
McWillimas, A. & Siegel, D. (2000). Corporate social responsibility and financial performance: Correlation or misspecification? Strategic Management Journal, 21 (5), 603-609.
Musova, Z. (2012). Environmental aspects of social marketing. Ekonomicko-manazerske spectrum, 6 (2), 57-65.
Palazzo, G. & Richter, U. (2005). CSR business as usual? The case of the tobacco industry. Journal of Business Ethics, 61 (4), 387-401.
Porter, M. E. & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, 80 (12), 56-79.
Reverte, C. (2016). Corporate social responsibility disclosure and market valuation: Evidence from Spanish listed firms. Review of Managerial Science, 10 (2), 411-435.
Roca, L. C. & Searcy, C. (2012). An analysis of indicators disclosed in corporate sustainability reports. Journal of Cleaner Production, 20 (1), 103-118.
Siegel, D. S. & Vitaliano, D. F. (2007). An empirical analysis of the strategic use of corporate social responsibility. Journal of Economics & Management Strategy, 16 (3), 773-792.
Stefanikova, L., Moravcikova, K. & Nadanyiova, M. (2015). Corporate social responsibility as a rource of competitive advantage in enterprises of the Slovak Republic. ICESS 2015 - 3rd International Conference on Economics and Social Science, Paris, France. Advances in Education Research 86, 168-173.
Szczepankiewicz, E. I. & Mucko, P. (2016).CSR reporting practices of Polish energy and mining companies. Sustainability, 8 (2), 704-720.
Tate, W. L., Ellram, L. M. & Kirchoff, J. F. (2010). Corporate social responsibility reports: A thematic analysis related to supply chain management. Journal of Supply Chain Managemant, 46 (1), 19-44.
Tokarcikova, E. & Ponisciakova, O. (2014). The methods of reporting and evaluation of the results of corporate social responsibility. Ekonomicko-manazerske spectrum, 8 (1), 41-47.