Corporate Social Responsibility in the Context of National Awards for Social Responsibility in the Slovakia and Czech Republic

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Miriam Jankalova
Radoslav Jankal

Abstract

Between current trends belongs ever increasing pressure on companies to respect the principles of corporate social responsibility (CSR). If companies want to be successful on the markets with strong competitive pressure, they have to focus their attention not only to make a profit, increase market share, but also to increase protection of the environment, or help the local community. It is important to operate responsibly towards all stakeholders and apply the principles of CSR.  The aim of the paper is to point on the benefits for companies from participating in national awards for social responsibility and to compare the approaches used in the evaluation within national awards in the Slovakia and Czech Republic. Results are based on analytical research. It can be concluded that purpose of these awards is to increase interest in the CSR problematics not only among companies (organizations and industrial enterprises), but also between citizens.

Keywords: corporate social responsibility; stakeholder; award;

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How to Cite
Jankalova, M., & Jankal, R. (2017). Corporate Social Responsibility in the Context of National Awards for Social Responsibility in the Slovakia and Czech Republic. New Trends and Issues Proceedings on Humanities and Social Sciences, 3(4), 190–197. https://doi.org/10.18844/prosoc.v3i4.1565
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