Corporate Social Responsibility in the Context of National Awards for Social Responsibility in the Slovakia and Czech Republic
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Abstract
Between current trends belongs ever increasing pressure on companies to respect the principles of corporate social responsibility (CSR). If companies want to be successful on the markets with strong competitive pressure, they have to focus their attention not only to make a profit, increase market share, but also to increase protection of the environment, or help the local community. It is important to operate responsibly towards all stakeholders and apply the principles of CSR. The aim of the paper is to point on the benefits for companies from participating in national awards for social responsibility and to compare the approaches used in the evaluation within national awards in the Slovakia and Czech Republic. Results are based on analytical research. It can be concluded that purpose of these awards is to increase interest in the CSR problematics not only among companies (organizations and industrial enterprises), but also between citizens.
Keywords: corporate social responsibility; stakeholder; award;
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Jankalova, M., & Jankal, R. (2017). Corporate Social Responsibility in the Context of National Awards for Social Responsibility in the Slovakia and Czech Republic. New Trends and Issues Proceedings on Humanities and Social Sciences, 3(4), 190–197. https://doi.org/10.18844/prosoc.v3i4.1565
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EFQM. (2016). EFQM committed to sustainability assessment. Retrieved from: http://www.efqm.org/what-we-do/efqm-sustainability-stream/efqm-committed-to-sustainability-assessment
Eilbert, H. & Parket, I. R. (1973). The current status of corporate social responsibility, Business Horizons 16, 5 - 14.
Friesl, C. (2008). Erfolg und Verantwortung: Die strategische Kraft von Corporate Social Responsibility. Wien: Facultas Universitätsverlag.
Fuchs-Gambock, K. & Langmeier, S. (2006). Corporate social responsibility im Mittelstand: Wie Ihr Unternehmen durch gesellschaftliches Engagement gewinnt. Heidelberg: Economica in Medhochzwei.
Geicke, A. (2008). Corporate social responsibility als Konzept für mittlere Unternehmen: Verankerung - Treibende Kräfte – Adressaten. Saarbrücken: Vdm Verlag Dr. Müller.
Government of Canada. (2006). Corporate social responsibility: An implementation guide for Canadian business. Retrieved from: http://commdev.org/files/1468_file_CSR_mar2006.pdf
Herchen, O. (2007). Corporate social responsibility: Wie Unternehmen mit ihrer ethischen Verantwortung umgehen. Norderstedt: Books on Demand. 192.
Hohnen, P. (2007). Corporate social responsibility: An implementation guide for business. Winnipeg: International Institute for Sustainable Development. 104.
Holme, R. & Watts, P. (2000). Corporate social responsibility: Making good business sense. Geneva: World Business Council for Sustainable Development. 34.
Jones, T. M. (1980). Corporate social responsibility revisited, redefined. California Management Review 22 (3), 59-67.
Koppl, P. & Neureiter, M. (2004). Corporate social responsibility. Wien: Linde. 408.
Lotter, D. & Braun, J. (2010). Der CSR-manager - Unternehmensverantwortung in der Praxis. München: Altop Verlags- und Vertriebsgesellschaft.
Npj. (2016). National award of the Czech Republic for social responsibility. Retrieved from: http://www.npj.cz/en/corporate_social_responsibility_csr/national-award-of-the-czech-republic-for-social-responsibility/
Npksr. (2014). Vysledky NCSRK 2014. Retrieved from: http://www.npksr.sk/narodna-cena-sr-za-spolocensku-zodpovednost/vysledky-ncsrk-2014
Rada kvality CR. (2015). Narodni cena CR za spolecenskou odpovednost. Retrieved from: http://npj.cz/soubory/dokumenty/1425383773_nc-cr-csr-statut-2015-final-pdf.pdf
Rada kvality CR. (2016). Narodnà cena CR za spolecenskou odpovědnost a udrzitelny rozvoj. Retrieved from: http://www.narodnicena.cz/admin/files/NC%20%C4%8CR%20CSR%20_STATUT%202016_final.pdf
Remisova, A. (2011). Etika a ekonomika. Bratislava: Kalligram. 496.
Rysanek, P. (2016). Rada kvality CR a udrzitelny rozvoj: tema dneska i nadcasove. Retrieved from: http://www.iprosperita.cz/kvalita/6687-rada-kvality-cr-a-udrzitelny-rozvoj-tema-dneska-i-nadcasove
Shteawi, M. (2014). Introducing the new EFQM Committed to Sustainability (C2S). Retrieved from: https://www.linkedin.com/pulse/20141027060644-66585710-introducing-the-new-efqm-committed-to-sustainability-c2s
UNMS. (2016). Model ZET. Metodicka prÃrucka. Retrieved from:
http://www.npksr.sk/files/metodicka-prirucka---model-zet.pdf
UNMS. (2016). Statút Narodnej ceny Slovenskej republiky za spolocenskú zodpovednosť. Retrieved from: http://www.unms.sk/swift_data/source/2016/kvalita/ncsrsz/Statut_NCSRSZ_2016.pdf
Werther, B. W. & Chandler, B. D. (2010). Strategic corporate social responsibility: Stakeholders in a global environment. London: Sage Publications, Inc. pp 448.
Wbcsd. (2000). Corporate social responsibility (CSR). Retrieved from: http://www.wbcsd.org/work-program/business-role/previous-work/corporate-social-responsibility.aspx