The metadefinition of the aphorism and the public communication

Abstract

In a high tech digital age when things happen too fast, and people have less and less time, the aphoristic communication can be an alternative to be taken into account together with the traditional manners of communication. Our work aims to treat the rhetorical problem of the aphorism definition and of the aphoristic gender. The approach we propose has a metatheoretical and meta-methodological character; we define the aphoristic style through the rhetorical analysis. The metadefinitions of the aphorism namely the aphoristic definitions about what is an aphorism provide us with a number of interpretative points. Features such as; simplicity, unpredictability, concreteness, credibility are fundamental not only for the aphoristic communication, but also for the contemporary public communication. Paradoxically, to understand what are the basic characteristics of the aphorism means to understand and learn to communicate in public. We assume that the times we live in require the mastering of the creative aphoristic communication skills. Therefore, our students should be taught and trained in and through the aphorisms.
Keywords: Aphorism, rhetorical theory ,public communication, communication skills, problematology.