Typography in interactive spaces and the process of reading

Abstract

New interactive communication approaches by using typography and graphics have become common in many places in recent years. The development of virtual tools reveals new expressions with regard to the typography and the use of space.New media and multimedia tools are vital parts of communication in the developed world and we can say that actual information technology based ways of communication have a significant effect on individuals for a variety of reasons. It is seen that different manners in the transfer of meaning can be created by using new media and multimedia tools which have an important role in our lives today. On the other hand, creating the meaning of the word can also be done by narrative simple methods. The use of digital trends related to typography can provide an intuitive, conceptual approach to the meaning of the word. Evolution of new media and multimedia tools has lead to different interactive solutions which are effective in art and design. The purpose of this study is to investigate existing experimental forms with regards to typography and evaluation of them in terms of readability and legibility. This article aims to finding out relations between the meaning and form approaches to the typographical creations in the design.

Keywords: typography; interaction; communication; new media; multimedia;