The role of real-life examples in teaching business statistics course
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Abstract
Case study method is one of the widely used methods in MBA programs around the world. Its effectiveness has been demonstrated for marketing and management courses. It is rather difficult to implement case study method for quantitative courses (such as a managerial statistics course). The challenge is to use this approach for basic statistics course assuming that students did not have statistics course before. In this paper we discuss a case study related to evaluation of study programs in Latvian universities and colleges in 2012. In addition, three real-life examples from different areas of statistics are also analyzed. The case study and real-life examples were gradually introduced in a business statistics course during the period of several years. Analysis of the results of the survey among students showed that not only the interest to the course has risen but also
the willingness to apply statistical methods at work.
Keywords: Real-life problem; business statistics; measurement scales; regression analysis; sample.
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