Snapchat as an Advertising Platform
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Published:
Nov 8, 2017
Updated:
2017-11-08
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Abstract
This paper deals with the types of advertisements used in Snapchat and how brands utilise through examples of domestic and international campaigns. Snapchat is an instant messaging application that takes advantage of new technologies such as augmented reality, allowing brands to reach the target audience in interactive, unique and entertaining ways. Given the fact that digital advertising has now surpassed printed media and television advertising, research in this area is becoming essential.
Keywords: Snapchat advertising, interactive advertising, brand sponsorships, geo-filters, snapchat lenses.
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How to Cite
Tilic, G. (2017). Snapchat as an Advertising Platform. New Trends and Issues Proceedings on Humanities and Social Sciences, 4(11), 122–129. https://doi.org/10.18844/prosoc.v4i11.2866 (Original work published December 28, 2017)
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