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Decision-making is important for organisations, since the consequences of given decisions are identified among the major risk factors for organisationsâ€™ future. This study aims to prove the importance of using combined decision-making methods for a successful decision-making for managers. In a ceramics company, multi-criteria decision-making processes were applied for taking quick action for future strategies. SWOT analysis was used for determining potential strategies. After then, multicriteria decision-making methods were used to determine the importance of each potential strategy.
Keywords: Multi-criteria decision-making, SWOT analysis, strategy management.
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