Analyzing the value of brand in terms of visual imagery
Article Sidebar
Main Article Content
Abstract
Today’s mankind living in the world surrounded with signs, imagery, shapes and symbols and as tells his views, ideas by use of those signs. Imagery are created signs which are representing things that were shown. As Lepert (2009) “The imagery are not mined like ore; they are constructed for the purpose of performing some function within a given sociocultural matrix. As Berger (2010) “An imagery is a sight which has been recreated or reproducedâ€.
Advertising imagery are produced to sell and to increase sales as providing to desire of objects. Such that imagery plays as an important role that determine of status. Buying a specific product means, gaing a specific status. As Leppert (2009), “Imagery urges what sort of bodies to have and to desire or to build (even the seeming natural “given†of our fleshly frames is terrain for future construction); it influences our sense of self, our belief systems, our individuality, and our status as social beings; it encourages what clothes to wear or car to drive, which political party to vote for, and so forthâ€. Meanwhile imagery have power to make changes in the value of a brand. Imagery (commercials, advertising, logos, photographs, showcases, etc.) has an effect in the value of brands. Through visual imagery it can be told the quality, goodness, badness, reliablity, cheapness, expensiveness, etc. of the brand. In this paper visual imagery will be examined and anlyzed of impact to brands quality.
Keywords: Ä°magery, Visual imagery, Semiotic, Sign, Brand.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Arnheim, R. (2009). Görsel Dusunme. İstanbul: Metis Yayınları.
Berger, J. (2010). Görme Bicimleri. İstanbul: Metis Yayınları.
Burnett, R. (2012). İmgeler Nasıl Dusunur. İstanbul: Metis Yayınları.
Buker, Secil-Kıran (Eziler), Ayse (1999). Reklamda Kadına Yönelik Siddet. İstanbul: Alan Yayıncılık.
Durand, G. (1998). Sembolik İmgelem. (Cev: Ayse Meral). İstanbul: İnsan Yayınları.
Kocak, O. (1995). İmgenin Halleri. İstanbul: Metis Yayınları.
Leppert, R. (2009). Sanatta Anlamın Göruntusu, İmgelerin Toplumsal İslevi. İstanbul: Ayrıntı Yayınları.
Parsa, A.F. (2004), “İmgenin Gucu Görsel Kulturun Yukselisi†Medyada Yeni Yaklasımlar. Konya: Egitim Kitabevi.
Petterson, R. (2002). Information Design. USA: John Benjamins Publishing Company.
Sayın, Z. (2003). İmgenin Pornografisi. İstanbul: Metis Yayınları.
Sutherland, Max Sylvester, K. Alice. (2003). Reklam ve Tuketici Zihni. (Cev: Berna Kalınyazgan). İstanbul: MediaCat Yayınları.
Simsek, S. (2006). Reklam ve Geleneksel İmgeler. İstanbul: Nuve Kultur Merkezi Yayınları.
Wheeler, A. (2009). Designing Brand Identity. New Jersey: John Wiley & Sons, Inc.
Williamson, J. (2011). Reklamların Dili (Cev: Ahmet Fethi). Ankara: Utopya Yayınevi.
Yuksek, Ö. (2011). İmge İmparatorlugu. Received July 05, 2012 from: http://www.kesfetmekicinbak.com/atlasdan/atlasname/01034/
Yıldız, N. (2002). Liderler İmajlar Medya, Ankara: Phoenix Yayınevi.