A study concerning the presence of stylised human body in logo design

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Published: Sep 14, 2018
Updated: 2018-09-14
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2018-09-14 (2)
DOI: https://doi.org/10.18844/prosoc.v5i6.3697

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Victor Adir
Politehnica Universityof Bucharest, Splaiul Independentei 313, Bucharest 060042, Romania
Nicoleta Elisabeta Pascu
Politehnica Universityof Bucharest, Splaiul Independentei 313, Bucharest 060042, Romania
George Adir
Politehnica Universityof Bucharest, Splaiul Independentei 313, Bucharest 060042, Romania
Nicoleta Luminita Carutasu
Politehnica Universityof Bucharest, Splaiul Independentei 313, Bucharest 060042, Romania

Abstract

This paper talks about the stylised human body used in logo design. During our research, we have seen many logos which have had a stylised shape of animals, insects, birds and human being as a graphic representation. That was the reason to determine us ‘to dig’ deeper in this field of stylisation shape. Because this field is huge, we were obliged to connect our study only to the human body, as a stylised graphic representation in logo design. One of the results of the research study in this paper, where we have tried to explain what kind of graphic elements, colours, geometric shapes and graphic techniques are used to design interesting logos. For us, it was a challenge because we have analyzed a human body as a stylised whole or parts to join the entire body. We think we have managed this work.
Keywords: Human stylised body, logo, geometric shape, graphic techniques, colours.

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How to Cite
Adir, V., Pascu, N. E., Adir, G., & Carutasu, N. L. (2018). A study concerning the presence of stylised human body in logo design. New Trends and Issues Proceedings on Humanities and Social Sciences, 5(6), 68–73. https://doi.org/10.18844/prosoc.v5i6.3697
Issue
Vol. 5 No. 6 (2018): Selected Papers of 7th World Conference on Design and Arts (WCDA-2018)
Section
Articles
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