Migration of visual images in contemporary art experiences
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Abstract
The meaning mode of every era changes depending on social dynamics and ruling discourse of mentioned era. Meaning is also one of the basic problems of art. While modern art produces the meaning based on artwork, contemporary art makes it based on viewer and artwork. In this process, an infinite sign mechanism is established in between viewer and artwork by considering it within the problematic of meaning and comment. This mechanism takes artwork as a meaning-producing device, and the hyperactive meaning in the artwork turns to a game of meanings by degrading itself. Eroding migration of meaning has been made possible by migration and manipulation of reality. Artwork that lost its reality has obtained the system and image of display as a new area of power and hegemony by undressing the content of the artwork. Thus, the artwork is transformed to a pure visual show and sign position by demolishing the content that itself produced it.
Keywords: Contemporary art, migration of meaning, reality.
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