The role of appropriate design and colour in reducing aggressive behaviour of customers
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Abstract
The basic philosophy of interior designing is to provide the users with facilities that are aesthetically appealing, easy to maintain and environmentally safe as well as operationally efficient. Though design envisages the combination of an array of elements, among them the most prominent one is colour and its appropriate utilisation in the design. Also, colour has the ability to influence human emotions, moods and feelings of individuals; therefore, it has a significant role in making the design effective. This study evaluates the influence of colour and design in triggering aggressive impulses in patrons, whose stress levels are compounded by factors such as drunkenness and physical environment. In addition to these research studies, Baker-Miller Pink, which is recommended for reducing aggressive behaviour and physical strength of prisoners in holding cells, will be assessed for usability in bar and pubs to reduce the stress levels of drunken customers and to encourage them to conduct peacefully.
Keywords: Tranquillising effect of colour, interior design, aggression, pub and bars.
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