Choosing of the appropriate symbol in logo design
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Abstract
This paper presents a study concerning the possibility to choose the right symbol for a logo. For a designer, it is a very hard work to see what symbol is necessary to represent the identity of a company. Our study realised on thousands of logos to understand what message can be conveyed only by a sign/symbol. Also, we have realised that it is not necessary that the symbol be in the field of activity of the company but, it has to be an expressive one for it. The directions of the study were focused to identify the activities for which it is necessary to have an adequate graphic representation and to assure a database concerning symbols used, especially for some activities.
Keywords: Logo, symbols, logo design.
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