Visual rhetoric in educational animations; An analysis on TED education Lessons

Article Sidebar

PDF
Published: Feb 19, 2016
Updated: 2016-02-19
DOI: https://doi.org/10.18844/prosoc.v2i1.924

Main Article Content

Merve Åženoymak Ersan
Gazi University, Fine Arts Faculty Graphic Arts Department, Ankara, Turkey

Abstract

Today, developments in the field of computer technology have facilitated the application of animations in computer environment and also led to the widespread use of animation in the scope of computer-aided education. Educational animations engage the learners of all ages and make the learning experience enjoyable in many areas such as physics, chemistry, biology and social sciences. Thanks to the possibilities of animation, many concepts that might be difficult to learn with static images can be described very attractively and catchy. At this point, rhetorical figures can be applied to animations in order to increase the effectiveness of the messages. TED Education Lessons can be given as a successful example of educational animations in this field. TED (Technology, Entertainment, Design) Education is a set of lessons run by a private non-profit foundation, under "Lessons worth sharing" slogan. These lessons are 3-10 minutes of educational and enjoyable animations, which are created with the collaboration of professional educators and animators. There are various animations on Ted Education webpage aim at learners starting from the age of primary school and higher. Through TED Education lessons, this research examines how education takes the advantage of animation and how animations benefit from the rhetorical figures.

Keywords: Animation, visual rhetoric, rhetorical figures, educational animations, TED Education.

 

Downloads

Download data is not yet available.

Article Details

How to Cite
Ersan, M. Åženoymak. (2016). Visual rhetoric in educational animations; An analysis on TED education Lessons. New Trends and Issues Proceedings on Humanities and Social Sciences, 2(1), 602–608. https://doi.org/10.18844/prosoc.v2i1.924
Issue
Vol. 2 No. 1 (2016): Selected Papers of 4th International Conference on Design and Arts (WCDA-2015)
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

References

Ehses, H. H. (1984). Representing Macbeth: A case study in visual rhetoric. Design Issues, 53-63.

Ehses, H., & Lupton, E. (1988). Rhetorical handbook: An illustrated manual for graphic designers. Design Papers, 5, 1-39.

Examples of Trope. (n.d.). Retrieved June 7th, 2015, from http://examples.yourdictionary.com/examples-of-trope.html

Lengler, R. & Moere, A. V. (2009). Guiding the Viewer’s Imagination: How Visual Rhetorical Figures Create Meaning in Animated Infographics. 13th International Conference Information Visualisation, 2009.

Mayer, R. E., & Moreno, R. (2002). Animation as an aid to multimedia learning.Educational psychology review, 14(1), 87-99.

McGuigan, B. (2011). Rhetorical devices: A handbook and activities for student writers. Prestwick House Inc.

McQuarrie, E. F., & Mick, D. G. (2003). Visual and verbal rhetorical figures under directed processing versus incidental exposure to advertising. Journal of consumer research, 29(4), 579-587.

Najjar, J. L. (1996). Multimedia Information And Learning. Journal of Educational Multimedia and Hypermedia, 5(2), 129-150.

Pailliotet, A. W., and Mosenthal, P. B. (eds.). (2000). Reconceptualizing Literacy in the Age of Media, Multimedia, and Hypermedia, JAI/Ablex, Norwood, NJ.

Teng, N. Y., & Sun, S. (2002). Grouping, simile, and oxymoron in pictures: A design-based cognitive approach. Metaphor and Symbol, 17(4), 295-316.

Uşun, S. (2006). Uzaktan Eğitim. Ankara: Nobel Yayın Dağıtım.

Wright, P., Milroy, R., & Lickorish, A. (1999). Static and animated graphics in learning from interactive texts. European Journal of Psychology of Education, 14(2), 203-224.