Entrepreneurial creativity and intention: Structural equation modelling among university students
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Abstract
The context of this research aims to analyse the effects of entrepreneurial creativity (EC) empirically on entrepreneurial intention through structural equation modelling by proposing and testing the model that has been developed previously developed. The goal of this study is to understand some of the determinants of entrepreneurial intention among university students consisting of 1,035 respondents. The research findings by testing EC and entrepreneurial intention (EI) models show that student creativity at the university has a very high level of significance in influencing students’ own entrepreneurial intention. Moreover, it is followed by creativity within family and the individuals’ creativity. The research findings will later become recommendations and options for campus policy in fostering student EI, especially for university students.
Keywords: Entrepreneurial creativity, entrepreneurial intention, structural equation modeling (SEM)
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