Main Article Content
Since the term â€˜big dataâ€™ came to the scene, it has left almost no industry unaffected. Even the art world has taken advantage of the benefits of big data. One of the latest art forms, cinema, eventually started using analytics to predict their audience and their tastes through data mining. In addition to online platforms like Netflix, Amazon Prime and many more, which act on a different basis, the industry itself evolved to a new phase that uses AI in pre-production, production, post-production and distribution phases. This paper researches software, such as Cinelytic, ScriptBook and LargoAI, and their working strategies to understand the role of directors and producers in the age of the digital era in film-making. The research aims to find answers to the capabilities of data-driven movie-making techniques and, accordingly, it makes a number of predictions about the role of human beings in the production of an artwork and analyses the role of the software. The research also investigates the pros and cons of using big data in the film-making industry.
Keywords: Artificial intelligence, cinema, data mining, film-making.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).