Advertising discipline in higher education
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Published:
Sep 24, 2019
Updated:
2019-09-24
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Abstract
Advertising as an important discipline can indicate and explore new perspectives, sometimes renew old opinions, with the aim of both displaying, influencing and exploring contemporary society. Advertising can refract an audiences’ response to moral life, aesthetic, consumerism and social changes, and can reflect current patterns through its creative methods. The present author’s research proposal develops the concept of the higher education of creative advertising.
Keywords: Advertising, teaching method, culture, creative teaching.
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How to Cite
Zhao, W., & Ji, C. (2019). Advertising discipline in higher education. New Trends and Issues Proceedings on Humanities and Social Sciences, 6(4), 8–13. https://doi.org/10.18844/prosoc.v6i4.4351
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