Art and logo design

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Published: Jun 4, 2021
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2021-06-04 (1)
DOI: https://doi.org/10.18844/prosoc.v8i1.5792

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Nicoleta Elisabeta Pascu
University Politehnica of Bucharest, Industrial Design and Engineering Graphics Department, Faculty of Aerospace Engineering, Bucharest, Romania
Victor Adir
University Politehnica of Bucharest, Industrial Design and Engineering Graphics Department, Faculty of Aerospace Engineering, Bucharest, Romania
George Adir
University Politehnica of Bucharest, Theory of Mechanisms and Robots, Faculty of Industrial Engineering and Robotics, Bucharest, Romania

Abstract

This paper aims to present a research study concerning the graphics and symbols in logo design exhibited in an art program dubbed ‘Golden Ages of Art Nouveau and Art Deco’. It was important for us to understand these trends, their characteristics and graphics, to create many times beautiful masterpieces of art. We have noticed a lot of differences between these two art movements related to symbols, signs and colours which were used. It was ‘a special art travel’ to study, theoretically and practically, the field of logo design connected to these ages. Starting from our research study, we have tried to make ‘a basket’ of features which characterises each trend. We have tried to explain the diversity of elements used as an art graphic design focused on logos. And, of course, we have tried to create logos using the features of Art Nouveau and Art Deco.


 


Keywords: Art Nouveau, Art Deco, logo design, feature, symbols, colours.

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How to Cite
Pascu, N. E., Adir, V., & Adir, G. . (2021). Art and logo design. New Trends and Issues Proceedings on Humanities and Social Sciences, 8(1), 81–86. https://doi.org/10.18844/prosoc.v8i1.5792
Issue
Vol. 8 No. 1 (2021): Selected Paper of 9th World Conference on Design and Arts (WCDA 2020)
Section
Short Articles
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