Factors that determine the export issues in the furniture industry

Abstract

Increasing exports, to replicate the national income and by contributing to the elimination of the low income of the narrow strait in the country is supporting economic development. Export in terms of business, usage of the available physical and human resources effectively and reducement of the idle capacity, the company's growth and allows the realization of the objectives accordingly. The country's economy as much as it is for businesses as well as the export is of great importance in it. One of the most important issues for the country's economy is to ensure stability. Export is one of the permanent solutions for stability. Activities aimed at increasing the export of businesses that obtained in the study in order of importance when considered; conduct market research, to produce products of international quality standards, to increase productivity, create advertising campaigns and brand image, to participate in national and international trade fairs, continue their studies abroad by opening the office store they are stated. The sector which worked on, is mainly composed of SMEs due to the fact that in these firms such issues as marketing and promotion run within the existing possibilities/ personnels so that it leads to the inadequancy in the foreign markets. Branding of business activities abroad has reached the conclusion that inadequate. According to the challenges they face when exporting importance of business rates; lack of trained personnel, financial inability, lack of capacity, competition in the international market, consisting of the issuer expensive consulting services, providing counseling the lack of organization, so that the formalities, handling and transportation problems have emerged as significant.

Keywords: furniture industry, branding, production, export issues, foreign trade