The influence of learning management information system and service quality on the customer satisfaction of Ruangguru application

Abstract

This research aims to analyze the information system of learning management and the overall quality of service to the customer's satisfaction application of Ruangguru. This study employed a descriptive quantitative approach. The sampling technique was purposive sampling based on Slovin equations. Data were collected using a synchronous survey instrument with a Likert scale program. The result is that the learning management information system significantly influenced the customer satisfaction of the Ruangguru application. The result is as follows: learning management information system (X1) influences the customer satisfaction of variables (Y1). Then, the quality of service significantly affects customer satisfaction quality of service (X2) affects the variable customer satisfaction (Y1). Last, the information system of learning management and the overall quality of service affect customer satisfaction simultaneously; variables X1 and X2 have a significant influence on the variable Y1.

Keywords: LMS, Service Quality, and Customer Satisfaction