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Sexting using internet-enabled mobile phones is increasingly becoming central to college students’ communication. Understanding prevalence rates and psychological predictors in an understudied population in sub-Saharan Africa therefore warrants concern. This survey study sought to examine (a) sexting prevalence rates; (b) impulsivity traits and sexting; and (c) whether emotions moderate the relationship between impulsivity traits and sexting among college students. Data from undergraduate students (N = 464; M(SD) age = 22.84 (.91); 50.4% female) were collected using a questionnaire measuring impulsivity, emotions and engagement in sexting and analysed using descriptive statistics, t-tests and regression analysis. Moderation analysis was conducted using the PROCESS macro for SPSS. Results show that sexting was reported by over half the sample and men were significantly more likely to send and respond to sexts. Lack of premeditation predicted sending but not responding; positive urgency predicted responding but not sending; and sensation seeking predicted both aspects of sexting. Desire, fear and happiness moderated the relationship between impulsivity traits and sexting. Findings suggest that under specific heightened emotions, individuals with impulsivity traits are more likely to engage in sexting.
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