Psychological features of Russia’s media image

Abstract

In the recent years in the field of theoretical and practical scientific knowledge the quality aspects of information have been highlighted as having the most influence on the audience. In that regard the most attention is being given to discourse representation; its role in social constructing is being thoroughly analysed. Studies of media discourse are conducted in terms of interdisciplinary approach. The main aim of our research is to identify psychological contents of Russia’s representation in Russian federal print mass media. We developed a 3-stage method which is a modification of content analysis method. Our research showed the possibility of psychological analysis of the discourse representation’s direction onto reflection/construction. The conducted analysis allowed us to identify structural characteristics of Russia’s media image and to describe their dynamics. We outlined the specifics of information presentation which may define the pattern of influence on the audience. The research illustrates the possibilities of conducting comparative analysis of media images of different countries.

Keywords: Media Image; Russia; Discourse; Psychological Influence; Representation;