Economic metaphors in business English
Article Sidebar
Main Article Content
Abstract
Our theoretical framework is based on Lakoff and Johnson`s theory of conceptual metaphors which doesn`t view metaphors as means of adorning language. Metaphors are not related to the aesthetic function of language, They are rather connected to our conceptual system. We embrace Lakoff`s idea that metaphors do not occur primarily in language, but in thought, that metaphors belong to conceptual and social-cultural phenomena, rather than to the linguistic phenomenon. From Lakoff`s classification of metaphors we believe that structural metaphors and orientational metaphors pertain to the business English genre. We also aim to analyse the means by which these conceptual categories are obtained: verbs, idioms, pre- and post-modifiers, as well as the cases in which morphological changes entail metaphorical meaning.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).