A Corpus-analysis of time metaphors in British and Romanian business press
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Abstract
The aim of this study is to analyse metaphors related to TIME from the business discourse (found in British and Romanian business press), and to identify the patterns of occurrence that are most frequent in the two corpora. The main tenet is that cognitive metaphors are instantiations of cultural categories manifested in the language spoken by the community that shares a common set of characteristics within a given cultural matrix. Our analysis is based on two corpora (British and Romanian), consisting of articles from general audience and financial broadsheets, written during 2012-2015. The newspapers used for this study are: The Economist, The Guardian, The New York Times and The Telegraph for the English corpus; and Adevarul, Jurnalul National, Cotidianul, Capital, and Ziarul Financiar for the Romanian corpus. The results were analyses both quantitatively and qualitatively.
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