Packaging Design express the Identity of Environmental Conscious Concept

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Published: Nov 15, 2016
Updated: 2016-11-15
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2016-11-15 (2)

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Preechaya Krukaset
Suan Sunandha Rajabhat University 1 U-Thong Nok Road, Dusit, Bangkok, Thailand

Abstract

This paper seeks to discuss the need to understand consumer perceptions in order to correctly packaging design process express the identity of environmental conscious concept and to achieve the desired position in the minds of consumers. The objective of this article is to study the form of packaging which impulse buying, study the buyers’ perception of material, graphic and color of packaging that packaging express the identity of environmental conscious concept, study factors of buyers' perceptions and the design elements on the packaging reflect the value and reliability of the identity of environmental conscious concept, and guide the packaging design express the identity of environmental conscious concept stimulating to buy.     

 

Keywords: Packaging design; Perception; Presentation graphics; Simulations; Environmental Conscious Concept

 

 

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How to Cite
Krukaset, P. (2016). Packaging Design express the Identity of Environmental Conscious Concept. New Trends and Issues Proceedings on Humanities and Social Sciences, 2(4). Retrieved from https://un-pub.eu/ojs/index.php/pntsbs/article/view/1168 (Original work published January 12, 2017)
Issue
Vol. 2 No. 4 (2016): Selected Papers of 4th International Conference on Education ICED-2015
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Articles
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