Packaging Design express the Identity of Environmental Conscious Concept
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Abstract
This paper seeks to discuss the need to understand consumer perceptions in order to correctly packaging design process express the identity of environmental conscious concept and to achieve the desired position in the minds of consumers. The objective of this article is to study the form of packaging which impulse buying, study the buyers’ perception of material, graphic and color of packaging that packaging express the identity of environmental conscious concept, study factors of buyers' perceptions and the design elements on the packaging reflect the value and reliability of the identity of environmental conscious concept, and guide the packaging design express the identity of environmental conscious concept stimulating to buy.    Â
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Keywords: Packaging design; Perception; Presentation graphics; Simulations; Environmental Conscious Concept
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