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Packaging Design express the Identity of Environmental Conscious Concept
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Abstract
This paper seeks to discuss the need to understand consumer perceptions in order to correctly packaging design process express the identity of environmental conscious concept and to achieve the desired position in the minds of consumers. The objective of this article is to study the form of packaging which impulse buying, study the buyers’ perception of material, graphic and color of packaging that packaging express the identity of environmental conscious concept, study factors of buyers' perceptions and the design elements on the packaging reflect the value and reliability of the identity of environmental conscious concept, and guide the packaging design express the identity of environmental conscious concept stimulating to buy.    Â
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Keywords: Packaging design; Perception; Presentation graphics; Simulations; Environmental Conscious Concept
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Krukaset, P. (2017). Packaging Design express the Identity of Environmental Conscious Concept. New Trends and Issues Proceedings on Humanities and Social Sciences, 2(4). Retrieved from https://un-pub.eu/ojs/index.php/pntsbs/article/view/1168
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References
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Emerald Group Publishing Limited [ISSN 0736-3761][DOI 10.1108/07363760610655032]
Chinna, P. (1986). Packaging design. Bangkok, Thailand: Odian Store.
Krukaset, P. and Sahachaisaeree, N. (2010) Design elements communicate on issues of the environmental conscious concept. Procedia - Social and Behavioral Sciences 5:1262-1266.
Pires Gon¸calves, Ricardo. (2008) http://mpra.ub.uni-muenchen.de/11142/ Consumer Behaviour: Product Characteristics and Quality Perception.
Tuntrakun, W. (2003). Brand Communication by Package. Bangkok, Thailand: Odian Store.
Allen J.B. and Ferrand J. (1999). Environmental Locus of Control, Sympathy and Pro-environmental Behaviour, Environment and Behaviour, 31(3): 338-53.
Barbara & Robert Sommer. (1997). A practical guide to behavioural research tools and techniques. Fourth edition. New York: Oxford University press.
Battman, J.R. (1979) An Information Processing Theory of Consumer Choice. Reading, MA: Addison-Wesley.
Bloch, P.H. (1995). Seeking the ideal form: Product design and consumer response. Journal of Marketing 59, 16-29.
Bloomer, C.M. (1976). Principles of visual perception. Design Press.
Wallschlaeger, C. and Busic-Snyder C. (1992). Basic visual concepts and principles for artists, architects, and designers. United States of America: McGraw Hill companies.
Han, S.H. & Hong, S.W. (2003). A systematic approach for coupling user satisfaction with product design. Ergonomics 46 (13/14), 1441–1461.
Herbert M. Meyers, Murray J. Lubliner, American Marketing Association. (1998). The marketer's guide to successful package design. McGraw-Hill Professional.
Noel, H. (2009). Consumer behaviour. Lausanne 6. AVA Publishing SA.
Ralph N. Haber and Maurice Hershenson. (1973). Psychology of Visual Perception. Publisher: Holt McDougal.
Herbert M., Meyers and Murray J. Lubliner. (1998). Marketer’s guide to successful package design. Illinois: NTC Business books.
Leon G., Schiffman and Leslie Lazar Kanuk. (2000). Consumer Behaviour. Second edition. New Jersey: Prentice-hall, INC.
Grote, L. and Wang D. (1954). Architectural research methods. New York: Print in the United States of America.
Ampuero, O. and Vila, N. (2006) Consumer perceptions of product packaging. Journal of Consumer Marketing 23/2. 2006. 100–112 q
Emerald Group Publishing Limited [ISSN 0736-3761][DOI 10.1108/07363760610655032]
Chinna, P. (1986). Packaging design. Bangkok, Thailand: Odian Store.
Krukaset, P. and Sahachaisaeree, N. (2010) Design elements communicate on issues of the environmental conscious concept. Procedia - Social and Behavioral Sciences 5:1262-1266.
Pires Gon¸calves, Ricardo. (2008) http://mpra.ub.uni-muenchen.de/11142/ Consumer Behaviour: Product Characteristics and Quality Perception.
Tuntrakun, W. (2003). Brand Communication by Package. Bangkok, Thailand: Odian Store.