Learning style preferences of Persian learners: Case Study of Arabic speakers

Main Article Content

Abstract

Learning styles refer to the strategies and processes that facilitate learning and understanding the concepts. So, teachers can incorporate their learning styles in their curriculum activities.  It also, will help students to be more attracted to learning session and instantly give attention to the session undertaken by the teachers. The purpose of the experiment is to ascertain the learning styles of learners using the VARK questionnaire. This study is an analysis of learning style for 100 Iraqi and Syrian Persian learners completed a VARK questionnaire to determine if their learning styles are auditory, reading/writing, visual or kinesthetic. Out of 100 participants who responded the questionnaire, their preferred learning style was visual by 12 percentages, 16 auditory, 13 Reading/writing and 20 kinesthetic. According to data analyze, we provide implications for improving learning process.

 

Keywords: Learning styles VARK; Visual; Aural; Reading/writing; Kinesthetic; Arabic Persian learners 

Downloads

Download data is not yet available.

Article Details

How to Cite
Learning style preferences of Persian learners: Case Study of Arabic speakers. (2017). Global Journal of Foreign Language Teaching, 7(1), 52–58. https://doi.org/10.18844/gjflt.v7i1.538
Section
Articles

References

Aaker D.A., (1996). Measuring Brand Equity Across Products and Markets. California Management Review, 38, 3, 102-120.

Aaker, D.A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name, The Free Press.

Anderson, J.C., & Gerbing, D. W., (1998). An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment. Journal of Marketing Research, Vol.25, No.2, p.186-192.

Bignea, J.E., Sanchez, M.I., & Sanchez, J., (2001). Tourism Image, Evaluation Variables and After Purchase Behaviour: Inter-Relationship. Tourism Management, 22, 607-616.

Bird, M., Channon, C., & Ehrenberg A.S.C., (1970). Brand Image and Brand Usage. Journal of Marketing Research, Vol:7 (August), p. 307-314.

Bishop, M., (1971). Good Usage, Bad Usage, and Usage, The American Heritage Dictionary of the English Language. William Morris, Ed. (Boston: American Heritage Publishing Co., Inc. and Houghton Mifflin Company), 22-24.

Chadhuri, A., & Holbrook, M.B., (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81-93.

Cox, F.D., Rich, U.S., (1964). Perceived Risk and Consumer Decision Making-The Case of Telephone Shopping. Journal of Marketing Research, 1, 4-32.

Delgado-Ballester, E., Munuera-Aleman, J.L., (2001). Development and Validation of A Brand Trust Scale. International Journal of Market Research, 45(1), 1238-1258.

Dobni D., & Zinkhan, G.M., (1990) In Search of Brand Image: a Foundation Analysis", in NA - Advances in Consumer Research Volume 17, eds. Marvin E. Goldberg, Gerald Gorn, and Richard W. Pollay, Provo, UT : Association for Consumer Research, 110-119.

Dowling, G.R., & Staelin, R., (1994). A Model of Perceived Risk and Intended Risk Handling. Journal of Consumer Research, Vol: 21 (June), 119-134.

Gaski J.F., & Nevin J.R., (1985). The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel. Journal Marketing Research, 22(2), 130-142.

Hair, Joseph F.; Wolfinbarger, Mary F.; Ortinau, David, J.; Bush, Robert, P., (2010). Essentials of Marketing Research. McGraw-Hill Irwin, 30.

Hoyer W.D., & Brown S.P., (1990). Effects of Brand Awareness on Choice for a Common, Repeat-Purchase. Product Journal of Consumer Research, 17(2), 141-148.

Hsieh, M-H., Lindridge, A., (2005). Universal Appeals with Local Specifications. Journal of Product & Brand Management, Vol:14, Issue:1, p. 14-28.

Jacoby, J., & Kaplan, L.B., (1972). The Components of Perceived Risk. Proceedings of the Third Annual Conference of the Association for Consumer Research, p. 382-393.

Kanıbir, H., Nart, S., (2009). Investigating the Drivers of Choice Behavior: Corporate Image, Perceived Risk and Trust Interactions Through Reputation Management. Journal of Global Strategic Management, 3(1), 121-134.

Keegan, W. J., Green, M. C., (2005). Global Marketing, 4th ed., New Jersey, Upper Sadler River, p. 330.

Keller K.L., (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22.

Kotler, P., (1991). Marketing Management: Analysis, Planning, Implementation and Control. Prentice-Hall, New York, p. 442.

Koubaa, Y., (2008). Country of Origin, Brand Image Perception, and Brand Image Structure. Journal of Marketing and Logistics, 20(2), 139-155.

Lassar, W., Mittal, B., & Sharma, A., (1995). Measuring Customer-Based Brand Equity. The Journal of Consumer Marketing, 12(4), 11-19.

Malhotra, N. K. (2010). Marketing Research an Applied Orientation. Prentice Hall, New Jersey, p. 381.

Mitchell, V.W., (1999). A Role For Consumer Risk Perceptions in Grocery Retailing. British Food Journal, 100, No:4, p. 171-183.

Parasuraman, A., (1998). Reflections on Gaining Competitive Advantage Through Customer Value. Journal of the Academy of Marketing Science, 25(2), 154-161.

Parasuraman, A., Zeithaml, V.A., & Berry, L.L., (1985). A Conceptual Model of Service Quality For Future Research. Journal of Marketing, 49, 41-50.

Pennanen, K., Taina K., Paakki, M.K. ,Trust, (2008). Risk, Privacy, and Security in e-Commerce, Trust and New Technologies. Marketing and Management on the Internet and Mobile Media. Edward Elgar, UK, 108-123.

Percy L., & Rossiter J.R., (1992). A Model of Brand Awareness and Brand Attitude Advertising Strategies. Psychology and Marketing, 9(4), 263-274.

Ping, R., Jr, (2004). On Assuring Valid Measures for Theoretical Models Using Survey Data. Journal of Business Research, 57, 125-141

Reast, J.D., (2003). The Role of Brand Trust within Related and Unrelated Brand Extension Activities: A Consumer Perspective. Published PhD Thesis, Leeds University.

Rubio N.,Oubina J.,Villasenor N., (2014). Brand Awareness–Brand Quality Inference and Consumer’s Risk Perception in Store Brands of Food Products. Food Quality and Preference, 32, 289-298.