The relationship between social sharing sites users’ personality beliefs and purposes of using social sharing sites of university student’s

Abstract

The purpose of this study is to determine the relationship between site use intentions and personality beliefs of social network users. The Education faculty students at a private university in North Cyprus were informed about the research and the questionnaires were applied by the researchers to volunteer students. From total of 198 students, 143 (72.2%) were females and 55 (27.8%) males. Socio-demographic Information Form and Personality Belief Scale were used. The results show that participants who reported political opinion had significantly higher scores of schizoid, antisocial and narcissistic personality beliefs than those who did not. Multiple regression analysis was conducted to predict personality beliefs of purpose, sharing and profile information. When the t-test is examined, it is seen that commenting on only the shares of the subject variables is a significant predictor of the narcissistic personality belief. In this study, participants who have narcissistic, passive-aggressive, paranoid and antisocial personality beliefs usually and more frequently share songs on social networks.

Keywords: Belief, personality, social networks, university students, social sharing.